Posts Tagged ‘design’

Press for the new Exploratorium

Posted in to see on April 28th, 2013 by ericsoco – Be the first to comment

Wow, been a while since I posted. I guess I’ve been busy, opening a new museum!
Proof lies in these articles (just a few among many in the press onslaught accompanying our reopening), which highlight much of the work I’ve done in the past couple of years:

New York Times: In New Home, Exploratorium Widens Its Interactive Appeal
San Francisco Magazine: The Wonder Piers
Fast Company: The $300 Million Dollar Science Museum of the Future
Nature: A science giant moves house 10 must-see at San Francisco’s new Exploratorium

The majority of my recent work has been for the Exploratorium’s Bay Area Observatory, a space in a two-story glass box at the end of Piers 15/17 with a stunning view of both the city and the Bay. We’re encouraging visitors to be more careful, conscientious observers of the built and natural landscape around us, with a series of exhibits that take advantage of and augment the beautiful views.

My work as exhibit designer/developer (formally, as Senior New Media Exhibit Developer) brought forth five new exhibits:

Visualizing the Bay: a topographical model of the Bay Area onto which is projected a number of different visualizations representing physical and social phenomena in the Bay Area, including fog, earthquakes, census data, and salinity;
Tidal Ribbon: a laser-cut sculpture depicting a year of tidal data from the NOAA station at Crissy Field;
Ship Tracker: a screen-based interactive showing tracks of ships as they move through the Bay, based on publicly-available AIS data;
Picturing Place: a screen-based interactive allowing semantic (tag-based) search of photos taken in the area, collected from Flickr and Instagram;
Drawing the Bay: a drawing exercise that challenges visitors to draw the Bay from memory, highlighting various biases and idiosyncrasies in their perceptions of the area.

I also led the interaction design for Plankton Populations in the East Gallery, a large table on which is displayed a map of the world’s oceans, and wood+glass lenses through which visitors can examine the different kinds of microscopic life living within.

Documentation of all these works is forthcoming. Stay tuned!


Posted in to do, to see on October 21st, 2012 by ericsoco – Be the first to comment

Recently, I’ve had a couple of opportunities to share with the public the exhibit development process at the Exploratorium, with a focus on iteration and evaluation (aka user testing).

The first: an article I wrote called ‘Iterating for Visitors’ on

The second: I’m speaking on the same topic, with a slightly different perspective, to an IxDA SF gathering this Wednesday, October 24.

In case you ever wondered how our exhibits come to be…